Founder
Tanvi's journey with fashion began years ago, long before Ishvya took shape. Her first venture — So Fleek — celebrated playful prints and cozy nightwear, a reflection of her love for comfort and creativity.
But life took a beautiful pause when she stepped into motherhood, embracing the all-consuming, heart-expanding role of being a mom.
Between sleepless nights and endless to-dos, Tanvi often found herself searching for clothes that made her feel like Tanvi again — stylish, confident, comfortable in a body that had changed, grown, softened, and strengthened all at once.
But every scroll, every try-on, every shopping attempt ended the same way: nothing truly felt right for women in transition.
That frustration soon became clear. And that clarity became a mission.
Ishvya was born from Tanvi's personal struggle — and from her belief that every woman deserves clothing that grows with her, celebrates her, and reminds her of her strength, no matter where she is in her journey.
Today, Tanvi designs with the hearts of real women in mind — women navigating motherhood, ambitions, identity, and change. Women who still want to feel beautiful, grounded, and authentically themselves.
